The ultimate music fashion brand, Rocawear, announces the endorsement that will embody its new-found style direction, ech oing its roots in streetwear with an alternative edge. Model and artist Rick Genest, aka Zombie Boy, fronts the new Rocawear campaign for Spring Summer ’13 showcasing the new collection. Zombie Boy perfectly encapsulates the brand’s directional ethos and underground appeal and brings a fresh new edge to this season’s range.
The new collection features an array of influences that are current and on-trend with a nod towards Rocawear’s strong music heritage, fusing smart casual with a street sport element that celebrates its New York roots. Graphic tees, vest tops, hoodies and varsity style jackets all hint to a “Ballpark Club” theme referencing the famous and successful independent baseball club, The Bushwick Club of Brooklyn. Evoking the culture of its origins, Rocawear steps into Spring Summer ’13 mindful of its roots and streetwear merit.
The camouflage elements within the concrete jungle-themed range run to jackets, snapbacks, graphic tees, shorts and trousers with subtle branding and prints which bolster the overall on-trend styling.
Canadian artist and international fashion model Rick Genest, known for his award-winning, controversial tattooed body art, introduces an exceptional new style avenue for Rocawear and cements a continued new direction for the brand. Conveying a style credibility and authority thanks to being featured across a plethora of established fashion magazines and music videos around the globe, Rocawear’s new face truly presents a path that steps ahead and beyond the urban look.
Key pieces from the range include the two-tone coloured vests and tees that are brightly pop coloured, emphasising spring colour pallets. The Blazer style jacket with a camouflage print and elbow patch features unites smart casual. A stand out staple for Spring Summer is the ‘R music tape’ graphic tee, paying homage to Rocawear’s music roots and legacy. Hooded duffle style jackets complete the highlights line up. These effortless, simple yet street-relevant pieces encapsulate Rocawear’s new found style presence.
Rick Genest, aka Zombie Boy, comments, “I am pleased to become involved in the re-launch of the ultimate iconic music fashion brand, Rocawear, and its new stylistic direction in Europe.”
