Rico the Zombie
From Zombie Boy to living icon, Rick Genest isn’t just Nicola Formichetti’s muse anymore.
Artist, model, and living piece of art, Genest, aka Zombie Boy, has made it. First discovered by Nicola Formichetti of Thierry Mugler, he instantly became Formichetti’s muse. Their relationship as mentor and muse quickly metastasized into a modeling career for the artist. Zombie Boy was featured in the unforgettable Mugler’s Men’s & Women’s RTW 2011 runways’ and Men’s Fall 2011 campaign. Zombie Boy was quickly propelled into the mainstream with his infamous tattooed body making an equally unforgettably cameo in Lady Gaga’s “Born This Way” video.
If it’s possible to imagine, Zombie Boy has expanded his career from beyond being just a male runway model. He was featured in a promotional video for Dermabrand Professional makeup entitled, “Go Beyond the Cover”, in which they completely cover his body with makeup, effectively making him tattoo-less. The video almost instantaneously went viral. Zombie Boy became the first ever male spokesperson for L’Oreal based on the success of that campaign.
TWELV received exclusive images of a project Zombie Boy did with famed eyewear designer and model Stevieboi. Shot by Colin Singer and styled by Bobby Webster, “Freaks Bring Fashion to Venice Beach” shows Zombie Boy and Stevieboi in the edgy punk LA brand Skingraft, a brand favorite of TWELV. The images are reminiscent of the traveling freak show, of which Formichetti first discovered Zombie Boy.
So what is Zombie Boy up to next? Other than granting exclusive images to TWELV, he’s currently the face of Rocawear Europe, and expanding his skeletal brand into acting. You’ll recognize his now iconic face this Christmas alongside Keanu Reeves in 47Ronin.
It might seem impossible to keep tabs on this quickly expanding brand, but Zombie Boy has got you covered. He recently launched his own website, zombieboy.com, where you can catch up on what his up to, but most importantly, shop his exclusive Zombie Boy approved fan gear and sportswear accessories.
By Rachel Arseneault
Source: http://twelvmag.com/people/artist-model-and-living-piece-art-zombie-boy
Photographs by Colin Singer
Zombie Boy Rebel Ink cover shoot April 2013 featured in the Official Dali Museum Newsletter.
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The first Zombie Boy Pop up Store in Barcelona opening June 21st up to July 6th at Pedralbes Centre shopping mall
Check this out: Rick Genest, aka Zombie Boy, features in the Rocawear SS13 commercial campaign. Thierry Mugler's muse and top catwalk model, Rico Genest brings his incredible looks and stand out style to Rocawear's Spring collection. Video copyright of photographer Paul Khera / Iconix Europe.
British musician Kav Sandhu - a.k.a KAV - has released brand new single ‘Dirty Rejects’, featuring fashion icon Zombie Boy.
The pair have been working on a new album project in LA for the past three months, and have now delivered an awesome, brand new track called ‘Dirty Rejects’ to get you foaming at the mouth ahead of KAV’s debut album release later this year.
Zombie Boy is one of the more popular 'unique' international male fashion figures in the world. Currently the face of Jay Z’s clothing Line Rocawear in Europe, the face of L’Oreal Derma-blend, and having recently worked with Lady Gaga on her Born This Way video, he has a huge following worldwide.
Now, he’s chosen to work with KAV, who’s been compared from everyone from The Stones to The Stooges. The Leicester-born man looks to take 2013 by storm with this new single, in the lead up to his debut LP, which he’s assured will be ‘incredible’.
‘Dirty Rejects’ was recorded in LA, and features production by Josh Ostrander from LA band 'Eastern Conference Champions'. It was mixed by Jesse Rogg (Sam Sparro/ OK GO) and mastered by Stephen Marcussen (The Rolling Stones, Paul McCartney, Johnny Cash, Nirvana, Primal Scream, and The Black Crowes).
The single comes in the wake of a busy year of touring for KAV, with highlights including supporting Kasabian and Band Of Skulls at Brixton Academy, and headlining Club NME at KOKO, London.
You can check out the track and it’s accompanying music video below!
Source: http://www.stereoboard.com/content/view/179118/9#ixzz2UNMyKkqE
‘DIRTY REJECTS’ – SINGLE FEATURING ZOMBIE BOY (AKA Rico The Zombie)
Single Release Date May 21 2013
WATCH THE VIDEO NOW
RECENT PRESS
“KAV combines the Speed of the Scream with the Swagger of the Stones... A latter day Jagger” The Sun “KAV proves why Kasabian have chosen him to open for them at O2 Academy Brixton" NME.com (CLUB NME Review) The Daily Star Zombie Boy is one of the more popular 'unique' international male fashion figures (GQ, Vanity Fair, Vogue) in the world. Currently the face of Jay Z’s clothing Line Rocawear in Europe, the face of L’Oreal Derma-blend & is probably best known for collaborating with Lady Gaga on her ‘Born This Way’ video. KAV, who’s been compared from everyone from The Stones to The Stooges, looks to take 2013 by storm with his new single, in the lead up to his incredible debut album. ‘Dirty Rejects’ was recorded in LA with production by Josh Ostrander from LA band 'Eastern Conference Champions', mixed by Jesse Rogg (Sam Sparro/ OK GO) and mastered by Stephen Marcussen (The Rolling Stones, Paul McCartney, Johnny Cash, Nirvana, Primal Scream & The Black Crowes). The single comes in the wake of a busy year of touring for KAV, with highlights including supporting Kasabian & Band Of Skulls at Brixton Academy as well as headlining Club NME @ KOKO London. He played several shows for BT London Live / Livenation's Olympic festival in Hyde Park. He also supported The Farm & The Justice Band feat Mick Jones (The Clash) & John Power (The LA’s) at The Islington Academy. KAV also had a stint playing guitar for British Band Happy Mondays – from 2004-2007 – writing & recording with Shaun Ryder.
The Guardian
“Punky Britpop with style”
"Black Rebel Motorcycle Club-esque rock sleaze... Glorious Garage Rock”
TIME OUT London
“A beefy sound that mixes US punk à la The Stooges and earthy Brit rock…a mix of dirty bluegrass instrumentals, killer riffs & a sing-along vibe that smacked of early Primal Scream. Eat your heart out Ryan Adams”
Following the punch his single ‘King Of The World’ delivered at the end of 2012, KAV is collaborating with Canadian fashion icon Zombie Boy (AKA Rico The Zombie) on his next single, set for release on May 21. The pair have been collaborating on a ZOMBIE BOY album project together in LA since the start of the year.
‘DIRTY REJECTS’ – SINGLE FEATURING ZOMBIE BOY (AKA Rico The Zombie)
Single Release Date May 21 2013
WATCH THE VIDEO NOW
RECENT PRESS “KAV combines the Speed of the Scream with the Swagger of the Stones... A latter day Jagger” The Sun “KAV proves why Kasabian have chosen him to open for them at O2 Academy Brixton" NME.com (CLUB NME Review) The Daily Star Zombie Boy is one of the more popular 'unique' international male fashion figures (GQ, Vanity Fair, Vogue) in the world. Currently the face of Jay Z’s clothing Line Rocawear in Europe, the face of L’Oreal Derma-blend & is probably best known for collaborating with Lady Gaga on her ‘Born This Way’ video. KAV, who’s been compared from everyone from The Stones to The Stooges, looks to take 2013 by storm with his new single, in the lead up to his incredible debut album. ‘Dirty Rejects’ was recorded in LA with production by Josh Ostrander from LA band 'Eastern Conference Champions', mixed by Jesse Rogg (Sam Sparro/ OK GO) and mastered by Stephen Marcussen (The Rolling Stones, Paul McCartney, Johnny Cash, Nirvana, Primal Scream & The Black Crowes). The single comes in the wake of a busy year of touring for KAV, with highlights including supporting Kasabian & Band Of Skulls at Brixton Academy as well as headlining Club NME @ KOKO London. He played several shows for BT London Live / Livenation's Olympic festival in Hyde Park. He also supported The Farm & The Justice Band feat Mick Jones (The Clash) & John Power (The LA’s) at The Islington Academy. KAV also had a stint playing guitar for British Band Happy Mondays – from 2004-2007 – writing & recording with Shaun Ryder.
The Guardian
“Punky Britpop with style”
"Black Rebel Motorcycle Club-esque rock sleaze... Glorious Garage Rock”
TIME OUT London
“A beefy sound that mixes US punk à la The Stooges and earthy Brit rock…a mix of dirty bluegrass instrumentals, killer riffs & a sing-along vibe that smacked of early Primal Scream. Eat your heart out Ryan Adams”
Following the punch his single ‘King Of The World’ delivered at the end of 2012, KAV is collaborating with Canadian fashion icon Zombie Boy (AKA Rico The Zombie) on his next single, set for release on May 21. The pair have been collaborating on a ZOMBIE BOY album project together in LA since the start of the year.
